The Right Same Sex Marriage - 1888 Words

Shay Cramblitt Andrea Colman English 03-28-15 The Right Same sex marriage is a topic today that brings strong moral objections from both sides. Should same sex marriage be allowed? Should these humans be given the same rights in their relationship as heterosexual couples? Why restricted these citizens from their right just because of their love interest? Should we take certain customs away from foreigners just because it’s not customs we perform? The United States is a land of the free not the restricted. We are not robots set to one program and one program alone every human being is an individual and they all do things their own way. If you were in their position you would want the same thing, to be happy. Homosexual couples have†¦show more content†¦Some say that â€Å"love is blind,† and they are right. Love is between the souls of two people, whether it be : a black male and white female, a black female and an Asian male, or male and another male love has no boundaries. When it happens and you fall in love, what do you do next? Well you pursue them of course! Why let your dreams fall apart just because of your soul mate ends up being the same sex as you. Then you find out it’s hopeless to purse your full dream it’s not legal to marry. Marriage belongs to everyone, it’s what we all wish for why rip that from someone. Why would you rip it away from yourself? A legal parent is defined as a person who has the right to live with a child and make decisions about the child’s education, well being and health. Legal parents must also support their children financially. When a heterosexual married couple has a child both parents are automatically considered to be the child’s legal parents. Even if the couple divorces, both parents still are legal parents of the child unlike homosexual couples who have to go through the legal system to find out the fate of the child. Some people say that children need a mother and a father to raise us; to provide both viewpoints of gender: masculinity, femininity and all the issues those entail. However, there are many who believe that gender does not matter when parenting. Homosexual partners bring children into their lives in a number of ways. In lesbian couples, frequently, one

The Rwandan Genocide Of Rwanda - 941 Words

Starting on April 6, 1994, Hutus started butchering the Tutsis in the African nation of Rwanda. Lasting 100 days, the Rwandan Genocide left approximately 800,000 Tutsis and Hutu sympathizers dead. To understand this act horrible against the Tutsi population, one most be aware of key historical factors that lead to increase in tension between the Tutsi and Hutu. At the point when Rwanda was initially settled, the general population who lived there raised cows. The general population who claimed the most cattle were called Tutsi and other people was called Hutu. During time period, individuals could without much of a stretch change classification through marriage or cattle acquisition. Considering â€Å"Tutsi† and â€Å"Hutus† speak the same language, inhabit the same areas, and follow the same tradition. It wasn t until Europeans came to colonize the zone that the expressions Tutsi and Hutu tackled a racial part. During these time, Belgium colonists believed that Tutsiâ €™s had more European physical futures and where in this manner a more prevalent race. Furthermore, the Belgium’s distributed identity cards which stated whether you were of Hutu or a Tutsi ethnicity. Tutsi’s welcomed the Belgium’s idea and for a prolonged timeframe were given better social, economical and political opportunities, such as higher political voice, better job opportunists, and better education. Despite the fact that Hutus consisted of the vast majority of the population compared to Tutsis. ThisShow MoreRelatedRwandan Rwanda And The Rwandan Genocide1896 Words   |  8 PagesIntroduction In the spring of 1994, more than eight thousand Rwandans were murdered, slaughtered, and bodies piled up upon the streets in less hundred days. But yet, the only reason this genocide had actually stopped, was at the cost of the Rwandan Patriotic Army, a militant group primarily composed of Rwandan refugees whom reclaimed Kigali, the capital of Rwanda. Yet, before the Rwandan genocide occurred, for many years, tensions between the Hutu and Tutsi had growth to extreme measures and leadRead MoreRwanda And The Rwandan Genocide Essay1256 Words   |  6 PagesRwanda is a country located in the middle of the African continent. The two ethnic groups present in the country lived in peace under their monarch until the arrival of Europeans. The Belgians arrival into Rwandan is what split the two ethnic groups of the Tutsi and Hutus, making them identify themselves with ID cards. This caused tension between the two groups as the Belgians favored the ethnic Tutsi, and made them the head of the g overnment. Decade’s later Hutu extremists would take over the governmentRead MoreThe Conflict Between Rwanda And The Rwandan Genocide Essay1276 Words   |  6 Pagesground. Such was the scene in the spring of 1994 in the African country of Rwanda. The Rwandan Genocide claimed the lives of hundreds of thousands of lives over the course of 100 days because of racial tensions between the Hutus and the Tutsis. Over twenty years later, the two tribes live together, but it is an uneasy peace. Tensions between the Hutus and the Tutsis can be traced back to the end of the First World War. Rwanda was placed under the control of Belgium because of a League of Nations mandateRead MoreRelationship Between Rwanda, Israels Perceptions Of The 1994 Rwandan Genocide1249 Words   |  5 Pagessince the 1994 Rwandan Genocide. This research has led to a greater exploration of regional dynamics between other African Great Lakes region nations. During my various periods living within Rwanda, I have had the opportunity to perform independent research and analysis on the nation’s political, military, agricultural-focused development, religious and social history and presence. This research resulted in my publication for the Israel Journal of Foreign Affairs titled, â€Å"Rwanda, Israel, and OperationRead More Roots of the Rwandan Genocide1739 Words   |  7 PagesApril 6, 1994, Rwanda experienced a period of great turmoil as thousands of people fell victim to the horrors of the Rwandan genocide. The main targets of the genocide were Tutsis and Hutu moderates. Though the main cause of the genocide was a conflict between two ethnicities, the genocide was also fueled by political factors and social conditions. Rwanda is the smallest sub-Saharan country with a population of about 7 million inhabitants. Although the indigenous peoples of Rwanda are the Twa, theyRead MoreThe Rwanda Of The Rwandan Defence Force904 Words   |  4 Pageshistory, perpetrators, victims and bystanders with difficult answers on how to solve them. The post-genocide nation of Rwanda witnessed one of the most horrific events a nation could experience, genocide. However, it has rebuilt itself to become an example nation for transitional justice, political stability and economic development. Rwanda’s military capa bilities within the institute of the Rwandan Defence Force (RDF) are well known for its organisation capability and effectiveness in compact. InRead MoreGhosts of Rwanda Essay1374 Words   |  6 PagesGhosts of Rwanda Reflection Does the Genocide in Rwanda have a singular cause? I do not believe so; the cause of genocide in Rwanda in 1994 was due to years of built up hatred between the Tutsis and the Hutus along with many other occurrences. The Rwandan Genocide is no exception with many variables contributing to the horrific events that took place. According to the documentary Ghosts of Rwanda, in 1994, Rwanda experienced a premeditated, systematic and state sponsored genocide with the aimRead MoreWhat Was Happening Of Your Town?1094 Words   |  5 Pageschopping 1,200 church members to death in Rwanda. I decided to dig some more information on the disturbing news. It was shocking to learn that some 800,000 people were killed in Rwanda in just hundred days (Rwanda genocide: 100 days of slaughter 2014). I wanted to know why those massive killings took place and why the world did not step in when the genocide was going on. I had to do some more research on the subject and learn about what led to the genocide and the background of it all. The simmeringRead MoreThe Rwandan Genocide And The Genocide1637 Words   |  7 Pagesthe Rwandan genocide is undoubtedly one of the most sad and shocking examples of the lack of intervention by not only the US and the UN, but by other countries as well. The ongoing tensions between the Hutu, the largest population in Rwanda, and the Tutsi, the smaller and more elite population is what eventually lead to the Rwandan genocide. The killings began quickly after President Habyarimana s plane was shot down. After hundreds of thousands of deaths, the US did not intervene in Rwanda becauseRead MoreRwand The Rwandan Genocide1296 Words   |  6 Pages The Rwandan genocide was the killing of 800,000 people in just 100 days. The Rwandan genocide took place in 1994. During this time Rwanda was a small country with a mostly agricultural economy. Although it is small it had one of the largest populations. In 1994 Rwanda was made up of three different ethnic groups. The Hutu made of 85% of the Rwandan population. The Tutsi’s made of 14% of the population and was the minority. The Twa was a small Pygmy group that made up 1% of the population (unitedhumanrights

Commonsense Direct & Digital Marketing

Question: Describe about the Commonsense direct digital marketing? Answer: Report introduction The enhancing use of internet and online marketing plus also potential which it brings to hospitality sector has become vital concern of the study which is undertaken here. This study proceeds initially with a concise explanation of several hotels in Australia. Next, the study describes hospitality industry and also explains the current ecology of marketing in this sector plus later it describes the SWOT analysis for the hotels taken into consideration (Bird and Bird, 2007). The study then lastly aims to explain the all facts and details about target market, positioning as well as branding, product, distribution, price and also communication of digital marketing about all the firms taken into consideration in the study. Introduction of each company Marriott hotel- This is a proper four star exclusive hotel plus is a leading hotel in Heathrow location. Marriott is amongst top hotels within 18 other hotels in the location of Heathrow. Because it is a hotel nearby the airport, its vital clients are generally the business guests as well as tourists who visit the place for merely relaxation and spending of their holidays and leisure time. The hotel is located near the Heathrow airport as well as is properly linked to London through Heathrow express roadway. Marriott is located in the Harington Road, UB3 5AN, UK (www.marriott.com, 2015). Tune Hotel, is the ASEANs first no frills chain of hotel which actually follows the Air Asia trade model carry out in hospitality sector carried through a very promising tagline: The hotel carries a tag as 5-stars stay at 1-star Price with charges of rooms starting from RM 9.90 intended for consumers who book rooms in advance via the hotels website (Tunehotels.com, 2015). Grand Hyatt is situated in Melbourne and is located within heart of the city Melbournes. It is based on high fashion as well as fine dining plus is very famous for its lavishness as well as dependable service brilliance. Grand Hyatt of Melbourne actually offers a very wide variety of amenities plus services to gather all the needs for guests who visit the hotel. These comprise of fitness, shopping as well as dining. This hotel even offers a dry-clean service, laundry service, currency exchange, and many more for every of its business needs, then firm also offers a varied range of trade service amenities including printing, internet, fax, video callings, data processing as well as Wi-Fi connections (Hyatt.com, 2015). Hilton- This hotel is situated invery dynamicSouth Wharf Promenade. The hotel actually offers very spectacularview of the city, andan extra relaxed dining as well as drinkingassortments at its bar and restaurant. It also hasa very stylishand safe space for any private event to be organized, and even a very unique meeting offering along with partner named Melbourne Convention plus Exhibition Centre (Group, 2015). Park Central Hotel- This hotel was built during the roaring 20th century, Park Central Hotel is in New York. Today in this hotel the guests are wholeheartedly invited to totally escape self from the busy life of city in change for serenity which awaits these guests at Park Central. The hotel has been recently renovated (Parkcentralny.com, 2015). Overview of the current marketing environment POLITICAL AND LEGAL SOCIAL AND ENVIRONMENTAL ECONOMIC TECHNOLOGICAL Schengen agreement actually has provided tourists with a new and extra opportunity which is easier to travel from sole country to some other. This agreement also has enhanced the quantity of probable customers for these hotels and the hotels are facing more tough competition from each other. A variety of social elements affects the hotel industry and this includes budding trends within consumer lifestyle, demographic elements, impact of the role models within decision making of consumers, and also populations growth rate. All this intends these hotels to develop both technologically and physically so that more and more accommodation is possible and attainment of better profit is ensured by them. Additional financial factors which affect the hotel industry might include extent of the expected as well as real economic development in UK An in general development and growth of the technological infrastructure is actually related to the hospitality sector and this might have vast impact upon the hotels situated in the location. As per the Schengen agreement intended for USA, Australia, Canada and New Zealand visiting Schengen area in reality has been made possible without any visa, yet there is some time limit for about 90 days.But visitors coming due to this provision stay in the area for longer period and this creates a need for hotels and extra exclusive services. Growing numbers of youthful consumers from budding economies such as China as well as India who visit UK for business and personal reasons also enforces development of hotel technologically and on digital basis. Though above five years have actually passed since international financial as well as economic crisis which was in the year 2007 to 2009, nationwide economy within UK is yet facing a cluster of major challenges plus a danger of some other economic catastrophe might not be far away. Additionally, hotel bookings also have become extra sophisticated as compared to what it was before. Development of various online services and also several catering services and booking through internet has affected this industry vastly. Government at times charges very huge tax from hotels from luxury category and therefore this has vast impact on political alterations thatoccur. regulations are inevitably increasing the levels of operational costs for the company Source: (Bishop, 1998) SWOT HOTEL OPPORTUNITIES THREATS Marriott This hotel can attain great potential within the emerging markets through applying several novel techniques in management of its resources. Innovation within customer services can be made through making customers serve themselves without anyones help Better interiors can be done through renovations and this can be promoted through several digital media This hotel always has a fear of entry of many international brands with strong hold on digital marketing and social media marketing Increasing plethora of several channels also has made it very complex for the hotel to optimize its marketing mixes. The firm thinks only on Channels whereas there are several other sources of digital marketing Tune hotel With an aim to gain competitive market as well as become the market leader within the industry, Tune hotel could try to attract extra customers through improving their real marketing strategy and indulging some digital marketing plans in their tactics effectively towards gaining customers satisfaction as well as their support plus buzz marketing as well. Heavy Competition amongst the competitors is the biggest fear for the tune hotel towards sustaining in market in future. Outsourcing is even being done through digital sources by several firms in the sector and Tune hotel has not yet adopted this trend Grand Hyatt Till date there is not big competitor for this hotel as it is a five star hotel yet the hotel must try to enhance more and more so that it become capable of forever maintaining its position in the market Building of long run relations with the suppliers and marketers the hotel can attain better benefits The revisiting and loyal guests could be sent personalized mails and e-letters through which they can be given special offers and good deals Substitutes can be brought in greatly penetrated in the market through digital marketing. These substitutes can be comparable services as well as standards like resorts, lodges and many more offering lower rates It already is an expensive brand and expanding more on digital services and marketing can increase the ultimate cost for the hotel, rivals can take a chance of such an action Hilton This hotel can try to offer a variety of distinguishing and many dedicated services to high end visitors as well as high rollers like Wedding hosting plus planning Personalized cards Personal event managers The hotel can even try to expand to cruise ship which is something more than merely a hotel and this would float on a river. This type of hotel can be easily promoted via emails and social sites The personalization of peoples choice and enhanced demand of unique experiences may drive the a trend to an independent hotel, therefore bringing in a threat for hotel chains like Hilton Sending mails and personalized messages to the customers for enhancing digitization of the hotel can cost high for the hotel Park Central Developing contacts with online travel agents can have advantage for the hotel towards retaining entrepreneurial mindset of hotel, attached with less overhead costs. Through digital marketing new possibilities intended for hotel can be developed to forge deeper touching bond as well as loyalty with guests. Some trusted brands can be bigger threats even if Park employs any strategy be it digital or anything else Source: (Carvell, 1996), (Wind and Mahajan, 2001) Strategic Analysis Marriott Hotel: Target marketing Product Branding and positioning Price Distribution Digital Marketing Communications The hotel caters to demographic sets of executive and very matured customers The hotel has been serving several nations based on geographic segment like USA, Argentina, Netherland, Thailand and many more The firm also tries to maintain relation with customers who are loyal visitors on the behavioral basis of segmentation Marriott hotels plus resorts JW Marriott hotels and resorts Renaissance hotels TownePlace suites Vacation clubs Marriott International actually is well known like a large situate to work as well as for its promise towards diversity, communal responsibility as well as society engagement. It has constantly been named as Fortunes lists of majority admired firms, and also best places to stay. Marriott also has been built very highly regarded ethnicity that also emphasizes on importance of hotels people plus recognizes value that they bring to firm. Marriotts viewpoint identifies customers expectations on the basis of service quality, though theme is money value intended for accommodation. Marriott actually has very extensive as well as clarifying site on internet. The site carries all the data and information about types of rooms, accommodations, rates and many more Buyers here can purchase through internet as well as travel agencies, intended for purpose of assisting meetings, conferences, plus other business stays. Therefore, buyers purchase while via business week. Source: (Gilbert and Kapur, 1990), (Taylor, 1997) Tune Hotel: Target marketing Product Branding and positioning Price Distribution Digital Marketing Communications The hotels targets security-aware female voyagers with proper assurance of a reception which is staffed with 24*7 services and an also electronically locked and safe entrance. This hotel supplies services that are orientated to idea of no frill. All time available help desk specialized for girls Electronically locked main gates and entrances This hotel has been spreading itself as a safe and secured place for people to stay and specially safe for ladies who are frequent travelers This hotel is considered as market leader when it comes to no-frills budget hotel Tune Hotel has privilege to supply low cost along with welcoming service standard as well as known among every budget traveler. This Hotel runs promotion via advertisement within Air Asia Airline website, and newsletter, as well as newspapers, Tune Hotels marketing is also concentrated upon the sites of social media like Face book plus Twitter. Hotels official website as well as social networking marketing also is used by the hotel. An ongoing taxi promotion push and media planning as well as buying for campaign. Source: (Miller, 2012), (SIGUAW and ENZ, 1999) Grand Hyatt Target marketing Product Branding and positioning Price Distribution Digital Marketing Communications Grand Hyatt is totally focused upon targeting distinct consumer segments which each of its brands serves as well as support needs of hotels through thorough analysis plus application of information and analytics. Hyatt Fast Board Hyatt E-Concierge Hyatt Signature Breakfast Menu Hyatt Express Check-in booth Hyatt Wi-Fi everywhere Hyatt 24/7 Gym Hyatt Grand Bed Hyatts Sales throughout the globe and all its marketing teams struggle to build the brand preference plus also drive profits to its hotels. The sales plus marketing strategies also are rooted within a complete understanding of the customer segments Higher-priced hotels in the major cities as well as destinations for holidays Luxury hotels with premium pricing Electronic channels for distribution are the main contributors to the Hyatt's reservations. The hotel continually works to properly optimize marketing effectiveness and the brand experience as well as booking efficiency for the website for ultimately assisting online purchase procedure and driving the revenue. Source: (Muller, 1989), (Sandler, 1997) Hilton Target marketing Product Branding and positioning Price Distribution Digital Marketing Communications Business persons Families who move for vacations Delegates Professionals Hotels plus Resorts Restaurants Apartment hotels Bars Spa and saloons Smaller shops Laundry services It does not matters if the client is budget-worried or a business traveler otherwise a family coming for vacation all can find facility towards meeting their personage needs in the Hilton. Hiltons full-service skillfully serves the business as well as leisure guests similarly by supplying state-of -art gathering facilities, good-appointed lodging, fine cuisine plus an in general higher benchmark of service. Hilton merely offers a five star plus four star rooms thus is capable of charging its customers a very premium price because beyond core product, the hotel also sells cluster of indefinable benefits like a feeling of achievement, luxury and high status. Hilton enjoys very dedicated promotional group. Advertising plus promotions of the Hilton is completed majorly via internet. Public relations plus publicity also has been provided a vital role to make sure that promotion mix is properly realized. The firms digital marketing is facilitated via broadcast advertisements within much selected channels on television. Source: (O'Connor, 2008), (Ryan and Jones, 2009) Park Central Target marketing Product Branding and positioning Price Distribution Digital Marketing Communications Based on demographic segmentation hotel has targeted youths and professionals The hotel chiefly targets visitors who come for relaxation and spending holidays. The hotel features some interactive actions like internet facilities for customers Even organizes some events for specialized guests High quality restaurants and best quality foods The hotel is positioning itself as extra family oriented and business oriented hotel with great spirit of family as well as fun for children. Parks and spa services and regional restaurants also attract many food lovers and couples as well. The hotel is a luxury brand and charges higher price from its customers. Taxes and charges and VATs are high in the hotel The hotel has its chain all over the globe and all its functions are decentralized. It works as per the culture and social acceptance of the nation where it operates Advertising by this hotel includes TV commercials, and movies as well as celebrity endorsements. Other marketing features fall into the association of the promotion programs along with the partners of travel industry, airline firms, banks and many other big business who can supply appropriate customers to the hotel Source: (Parkcentralny.com, 2015), (Renaghan, 1981) Conclusion: Several theories till date have been brought in to describe what actually online marketing means and also that how the hospitality sector is being affected through development and growth of digital marketing plans and strategies throughout the market. Though all the literatures available cover a varied range of theories, this study has focused upon evaluating role as well as effectiveness of digital marketing within the hospitality industry establishing all the utilizations of online marketing techniques and tools through which both managers as well as hospitality guests are benefited. References Bird, D. and Bird, D. (2007). Commonsense direct digital marketing. London: Kogan Page. Bishop, B. (1998). Strategic marketing for the digital age. Lincolnwood, Chicago, Illinois, USA: American Marketing Association. Carvell, P. (1996). Media relations -- What can the hotel industry learn?. Journal of Vacation Marketing, 3(1), pp.81-88. Gilbert, D. and Kapur, R. (1990). Strategic marketing planning and the hotel industry. International Journal of Hospitality Management, 9(1), pp.27-43. Group, H. (2015). Hilton hotels in Melbourne Australia | Melbourne hotels. [online] Hiltonmelbourne.com.au. Available at: https://www.hiltonmelbourne.com.au/ [Accessed 10 Mar. 2015]. Hospitalitynet, (2015). 2015 Top Digital Marketing Trends for the Hospitality Industry [Infographic Webinar Recap]. INDUSTRY NEWS, [online] p.2. Available at: https://www.hospitalitynet.org/news/4068683.html [Accessed 10 Mar. 2015]. Hyatt.com, (2015). Hotel Reservations | Book Hotel Rooms Online - Hyatt Hotels. [online] Available at: https://www.hyatt.com/ [Accessed 10 Mar. 2015]. Miller, M. (2012). B2B digital marketing. Indianapolis, Ind., USA: Que. Muller, C. (1989). Book Review: Marketing in the Hospitality Industry (2nd ed.). Cornell Hotel and Restaurant Administration Quarterly, 30(1), pp.94-95. O'Connor, P. (2008). E-Mail Marketing by International Hotel Chains: An Industry-Practices Update. Cornell Hospitality Quarterly, 49(1), pp.42-52. Parkcentralny.com, (2015). Front. [online] Available at: https://www.parkcentralny.com/ [Accessed 10 Mar. 2015]. Renaghan, L. (1981). A New Marketing Mix for the Hospitality Industry. Cornell Hotel and Restaurant Administration Quarterly, 22(2), pp.31-36. Ryan, D. and Jones, C. (2009). Understanding digital marketing. London: Kogan Page. Sandler, M. (1997). Marketing in the Hospitality Industry. Cornell Hotel and Restaurant Administration Quarterly, 38(5), pp.18-18. SIGUAW, J. and ENZ, C. (1999). Best practices in marketing. The Cornell Hotel and Restaurant Administration Quarterly, 40(5), pp.31-3. Taylor, H. (1997). Competitive advantage in the hotel industry -- success through differentiation. Journal of Vacation Marketing, 3(2), pp.170-173. Tunehotels.com, (2015). Tune Hotels - Malaysia, Indonesia, UK, Thailand, Philippines, India, Australia, Japan. [online] Available at: https://www.tunehotels.com/in/en/ [Accessed 10 Mar. 2015]. Wind, Y. and Mahajan, V. (2001). Digital marketing. New York: J. Wiley. www.marriott.com, (2015). Hotel Rooms | Find Your Perfect Hotel Room with Marriott. [online] Marriott.com. Available at: https://www.marriott.com/default.mi [Accessed 10 Mar. 2015].

The Cataracs by The Cataracs free essay sample

The Cataracs The Cataracs is a two-man group who does both pop and hip-hop music. Their message is about their lives and sometimes their partying. Most of their music is soothing and they make different songs of different types. Some of their songs include rap and some are just singing. One of their songs called â€Å"Baby Baby† describes their love and is them singing. Another one of their songs, â€Å"2nite†, talks about all the things the do on their free time. Their newest song, â€Å"Top Of The World†, describes their relationships. Their songs have many different messages and describe real-life. Their newest album, â€Å"Song We Sung In Showers†, is smoother and less hardcore than their first album. Their first album, â€Å"Technohop Vol. 1†, is filled with more rap songs than their newest album. So far, they have four albums and one coming out this year. The Cataracs are a free group and their songs fall under different genres. We will write a custom essay sample on The Cataracs by The Cataracs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Zola’s Novel ‘The Drinking Den’ Essay Example Essay Example

Zola’s Novel ‘The Drinking Den’ Essay Example Paper Zola’s Novel ‘The Drinking Den’ Essay Introduction Zola’s book ‘the drinking den’ is not just an artistic piece of literature but it is a creative piece of work that portrays its characters in a vivid way. The book’s title that is translated from French means the working class bar. This sends a beforehand meaning thus making the book easy to comprehend. The author sets his work in a place that is so well known to him, this thus makes his work to sound realistic and in touch with its immediate environment. The book is set in the taverns of Paris; it revolves around the working-class people who are living in the slums of a city. Zola’s work is mainly influenced by contemporary theories of heredity and experimental science and by the behavior of the two families. The two families in the context behave the way they do due to the influence of their environment and the inherent characteristics: mental instability and drunkenness. The book though first written in French its translation to English makes it m ore interesting to the non French speaking audience. Zola in his ‘The Drinking Den’ tells of Gerviase who is left by her lover and gets to accept a marriage proposal from Coupeau which she thinks is a safe haven at last, but this does not last for long due to the drunkenness of monsieur Coupeau. The book comes out as quite a sensational piece of work. The book addresses the issues of poverty, slums, and drunkenness of the under class. Zola artistically portrays his main character in a very sympathetic manner in her struggle to attain happiness. The translator gives Zola’s article more clarity. Zola comes out as a critic of his working class characters. It is so clear that Zola had done a research on his audience; this is portrayed by the language he uses which makes the book more realistic to the atmosphere. The language used clearly comes out in the use of slang words and layman phrases. Zola vividly describes the working class as a lot full of drunkards. Though the book has more in it than meets the eye as to the author, the audience has a different take on the point implied. The audience believes Zola was mainly intending to talk about the evils and dangers of alcoholism. The book receives variety of views on its content ranging from criticism from those who it talks about to appraisal from those who like what it talks about. Zola believes his novel is a true depiction of society and not mere fiction. Zola’s Novel ‘The Drinking Den’ Essay Body Paragraphs Though the book revolves around Zola’s heroine; Gervaise, it addresses many issues that are facing society through her. Zola uses this book to express the reality that lies in the society. It can be said that the book develops from the author’s heart, this is so because this is an environment that he grew up in hence he interacted, watched and heard this evils in society that he decides to talk about. This connection with the material that he has written about makes his work to have originality and be quite sensational. Zola comes out as aligned to the working class and the underclass alike he therefore criticizes both the working class and the underclass. Zola starts off his book by showing how desperate his main character is. Gervaise lives in uncertainty, she does not know where the husband slept and this keeps her waiting the whole night for him. The book starts from where it supposedly could have ended in that we get to know of what happens after the other and not what happens before what. Though Gervaise had thought marriage had brought her peace of mind and happiness it comes out that it brings her more heartache than the happiness she had thought. She gets to be threatened by the thought of unfaithfulness when her husband doesn’t come home that night. Zola‘s plot reflects the real happenings in the society. In Gervaise’s opinion problems in marriage are normal since everyone experiences trouble. Zola uses this story to show the sufferings and unkind treatment that women are put through by their husbands without complaining. Zola portrays Gervaise as troubled when he says that Gervaise had been waiting for her husband the whole night till she got a fever. It is also from this book that the author gives a picture of the differences in society; the working class and the underclass. Zola portrays the poverty in this society by use of very descriptive terms and a lot of symbolism. Zola expresses how poor Gerviase and her hu sband are by the reference to their possessions as: dingy furnished room with three wicker chairs and a little stained table. Zola goes on to insist on how poor Lantier and Gervaise are by describing the trunk in the corner of the house as being empty but having an old hat buried in dirty clothes and a moth-eaten shawl. All this description shows Zola’s attitude against the underclass. The author also shows the poverty of the society by expressing how women are poorly dressed in dirty dresses. The description of how the lantern of Gervaise has cracked panes is also an aspect of emphasizing the poverty they are in (Emile 2004, 5) The author also uses his characters to show how the underclass society is invaded with a high rate of crime. Gervaise hears of the cries of the people whom are being murdered, this shows the insecurity level that the people in the underclass face. Zola also describes the people and the animals as the uninterrupted stream of animals and men and carts. The author therefore shows the indecent means of transport that this people have, the means of transport can be supposedly be said to be by carts. From then description of the laborers as ‘the tramping of herd of animals’ also shows the attitude the author has towards them (Emile 2004, 6) The author brings out the drunkenness in this Parisian society; he describes the men drinking in the early morning hours before going to their places of work. All that these men are focused on is, their drinks and nothing more; nothing brings more meaning to their lives more than the alcohol. Zola describes how the laborers are lowly motivated hence are just dragging themselves to their working place. The author also expresses of the poor mannerisms in this society by the use of the conversation between the bareheaded woman and Gervaise. The conversation takes place from the pavement to window. It also comes out that women are just there for the purpose of serving and defending their h usbands. Even with the long wait we still see Gervaise goes on waiting for her husband. The long wait for her husband is all in vain since when he comes back he does not appreciate the sleepless night that Gervaise has spent waiting for him. It soon happens that Lantier abandons Gervaise who is left to vend for herself and her sons. Gervaise’s struggle becomes so hard on her that she decides to get married to Monsieur Coupeau a roofing engineer. This wedding seems to be a bright turn of events for Gervaise. Gervaise manages to raise capital to start her own laundry shop. The raising of this money is an implication of the effects of non alcoholism. Since Coupeau is not a drunkard this makes it easier for Gervaise to start the business due to the harmony that comes along with non-drunkenness. The getting married of the main character to Coupeau changes her life since she has nothing to worry about due to the stability that comes with the new marriage. The heroine gets to experi ence love and give love to a man who loves her. The getting of a baby is a sign of commitment from the husband and boosts the bond of the marriage. Unlike the former lover who was arrogant, uncaring and insensitive the reverse is true in this relationship. Zola uses this marriage to give a comparison of the various relationships in society. The book also reveals the effect of alcohol to marriages and relationships in general. It therefore clearly comes out that alcohol is one of the factors leading to broken marriages. Zola also shows how the society has succumbed to evils related to alcoholism. This is implicated by the book by the laborers’ conduct; some laborers miss going to work just to sit around and drink. The author vividly uses his artistic piece to show how alcoholism has led to a rise in moral decadence of this society. For instance there are cases of murder and everyone knows about them but little can be done to control the vice. Also the use of alcohol has led to the increase of mental instability and poverty. For instance the women are seen walking in the streets dressed in dirty old clothes; this can be contemplated to be as a result of the drunkenness by their husbands (Emile 2004, 7) Gervaise’s life takes a different turn when her husband; Coupeau gets an accident while doing a roof in a new hospital. This changes her life from better to worse, the husband gets to be bedridden for a long time thus making him to be unproductive financially. Gervaise thereby strives to keep her family together but this gets offhand due to the financial responsibility that she can not meet. This struggle finally leads to her loosing her laundry business. The marriage thus is at the verge of coming to an end. The struggles lead to social instability in the family hence mental instability on both of the parents. The painful suffering from the accident finally makes Coupeau to turn to alcohol hence becoming an addict. Things get to turn from worse to w orst when the former lover, Lantier makes a come back. This refreshes the memories from the past. The social chaos and the financial strain finally become too much for Gervaise to withstand, she therefore succumbs to alcoholism. This turn of things make Nana to run to Paris and never to return home. This finally marks the breaking of the family and the downhill of events. Both Coupeau and Gervaise becomes fully sucked into alcoholism. Lantier gets to be part of their lives too; now that Coupeau has lost all interest for Gervaise he is quite happy for Lantier’s return. The Lantier return is one of the major reasons why Gervaise takes into the heavy drinking. Zola clearly shows how alcohol is used to evade life’s realities. This clearly comes out from the way Coupeau turns to alcohol due to his long term painful illness that he feels he can not bear. The illness makes him to totally give up looking for a job, hence since he has lost meaning in life he decides to embrace alcoholism. On the other hand when Gervaise becomes overwhelmed by the turn of events; increasing debts she can not pay, the comeback of Lantier, the financial instability and the mental instability she also gives up and turns to alcohol. It therefore comes out clearly that this working class society has no better way of resolving problems other than escaping reality by the consumption of alcohol. The author shows his heroine succumb to the struggles in her life, thus portraying the climax of the plot. The picture is meant to show the dangers related to alcoholism and the way liquor tears down society. For instance, it is due to alcoholism that Lantier leaves Gervaise. The happenings in the lives of the characters of this novel clearly portray all the odds of alcoholism: poverty, underdevelopment, financial instability and crime. It can therefore be said that Zola’s novel is not only geared towards the alcoholism of the working class but he also addresses the general evils fa cing society as a result of alcoholism. It can therefore be concluded that though Zola sympathizes with the workers he sternly judges their behavior and actions. He is thus on no ones side. Reference Emile, Zola. 2004. The Drinking Den. New York: Penguin Group. We will write a custom essay sample on Zola’s Novel ‘The Drinking Den’ Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zola’s Novel ‘The Drinking Den’ Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zola’s Novel ‘The Drinking Den’ Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

An Overview of Gentrification

An Overview of Gentrification Gentrification is defined as the process by which wealthier (mostly middle-income) people move into, renovate, and restore housing and sometimes businesses in inner cities or other deteriorated areas formerly home to poorer people. As such, gentrification affects an areas demographics because this increase in middle-income individuals and families often results in an overall decline in racial minorities. Additionally, household size decreases because low-income families are replaced by young single people and couples desiring to be closer to their jobs and activities in the urban core. The real estate market also changes when gentrification occurs because increases in rents and home prices increase evictions. Once this happens rental units are often switched to condominiums or luxury housing available for purchase. As real estate changes, land use is also altered. Prior to gentrification these areas usually consist of low-income housing and sometimes light industry. After, there is still housing but it is usually high end, along with offices, retail, restaurants, and other forms of entertainment. Finally, because of these changes, gentrification significantly affects an area’s culture and character, making gentrification a controversial process. History and Causes of Gentrification Since Glass came up with the term, there have been numerous attempts to explain why gentrification occurs. Some of the earliest attempts to explain it are through the production- and consumption-side theories. Production-side theory is associated with a geographer, Neil Smith, who explains gentrification based on the relationship between money and production. Smith said that low rents in suburban areas after World War II led to a movement of capital into those areas as opposed to inner cities. As a result, urban areas were abandoned and land value there decreased while land value in the suburbs increased. Smith then came up with his rent-gap theory and used it to explain the process of gentrification. The rent-gap theory itself describes the inequality between the price of land at its current use and the potential price a piece of land could attain under a â€Å"higher and better use.† Using his theory, Smith argued that when the rent-gap was large enough, developers would see the potential profit in redeveloping inner-city areas. The profit attained by redevelopment in these areas closes the rent-gap, leading to higher rents, leases, and mortgages. Thus, the increase in profits associated with Smith’s theory leads to gentrification. The consumption-side theory, professed by geographer David Ley, looks at the characteristics of people performing gentrification and what they consume as opposed to the market to explain gentrification. It is said that these people perform advanced services (for example they are doctors and/or lawyers), enjoy arts and leisure, and demand amenities and are concerned with aesthetics in their cities. Gentrification allows such changes to occur and caters to this population. The Process of Gentrification Over time, these urban pioneers help to redevelop and â€Å"fix-up† run down areas. After doing so, prices go up and the lower income people present there are priced out and replaced with middle and upper-income people. These people then demand greater amenities and housing stock and businesses change to cater to them, again raising prices. These rising prices then force out the remaining population of lower income people and more middle and upper-income people are attracted, perpetuating the cycle of gentrification. Costs and Benefits of Gentrification The largest criticism of gentrification though is its displacement of the redeveloped area’s original inhabitants. Since gentrified areas are often in the run-down urban core, lower-income residents are eventually priced out and are sometimes left with no place to go. In addition, retail chains, services, and social networks are also priced out and replaced with higher-end retail and services. It is this aspect of gentrification that causes the most tension between residents and developers. Despite these criticisms though, there are several benefits to gentrification. Because it often leads to people owning their homes instead of renting, it can sometimes lead to more stability for the local area. It also creates an increased demand for housing so there is less vacant property. Finally, supporters of gentrification say that because of the increased presence of residents in the downtown, businesses there benefit because there are more people spending in the area. Whether it is viewed as positive or negative, however, there is no doubt that gentrified areas are becoming important parts of the fabric of cities worldwide.

Mgt 501 management theory and practice Essay Example | Topics and Well Written Essays - 2500 words

Mgt 501 management theory and practice - Essay Example The present study would analyze the business dynamics of Mc Donald’s with regards to the aspect of organizational culture and the constituting aspects of internal and external factors that affect organizational culture. The choice of the organization assumes significance considering the fact that the company is one of the best known brands and has operations across diverse geographical regions making the aspect of culture as an extremely vital aspect in determining the company’s business prospects. McDonalds was established in the year 1955 by the legendary personality Ray Croc in the United States of America. The company since then has grown a long way to emerge as one of the most popular restaurant chains having a dedicated presence in almost every region of the world (McDonalds, 2011). The company at its present date has a dedicated presence in about 119 different nations and employing a large number of individuals. The stocks of the company are listed on the bourses of the New York Stock Exchange. The company has been adding new products in its menu list consistently over the years and has also developed an impressive franchising strategy to spread its footprint across the globe. The company has also developed at attractive work culture that has helped in retaining and attracting a talented pool of human resources to meet the challenges of the highly turbulent and fluctuating business environment (McDonalds-a, 2011). Analysis of Organization Culture Organizational culture is an important facet of business organizations in the present business environment. Organizational culture is influenced by both internal as well as external factors. The importance of culture as highlighted by Lussier (2008) who stated that organizational culture is largely an implication of the personality and the work environment in an organization. The author also highlighted some of the internal factors such as organization mission, resources available with a company, s tructure and attitude of the management as the factors that largely influence the culture in an organization (Lussier, 2008, p.46-48). Keyton (2010) identified communication as another strategic factor that determines the aspect of organization culture in a particular company. The author also pinned out the importance of organizational culture towards generating positive and negative values in a company. The author highlighted that positive culture generates greater value while negative culture creates a negative set of values that ultimately helps in generating a favorable working condition. Internal communication has a key role to play in this regard as a smooth flow of information helps in generating positive sentiments in an organization that helps generate long term advantage for a company (Keyton, 2010, p.166). Figure 1: Elements influencing Organizational Culture (Source: Cameron & Quinn, 2011) The figure shown above reflects some of the factors that affect organization cultu re. These include assumptions, official norms and contractual obligations of the company, the artifacts and the behavioral patterns of the individuals in an organization. The figure clearly identifies that behaviors and other artifacts associated with an organization are largely observable and can be monitored and hence influenced by an organization through its policies. Therefore the role of evaluation and monitoring acts